Chanel Develops Durable, Low-Cost Perfume For Third World
Read more from the Onion spoof
http://www.theonion.com/content/news/chanel_develops_durable_low_cost
If you think the idea is outrageous, then you would be surprised to know that one of C K Prahalad's case-studies in his book was Unilever selling face-creams in India. Hey, when they can do face creams, then why not perfumes?
"Smelling positively bewitching should be the right of everyone, not
just a privileged few," said Chanel CEO Maureen Chiquet at the gala
launch for the new scent, Chanel 3rd, in Paris' Centre Georges Pompidou
Monday. "It is our hope and belief that this new fragrance will bring
much-needed panache to the Third World."
Read more from the Onion spoof
http://www.theonion.com/content/news/chanel_develops_durable_low_cost
If you think the idea is outrageous, then you would be surprised to know that one of C K Prahalad's case-studies in his book was Unilever selling face-creams in India. Hey, when they can do face creams, then why not perfumes?