Chanel Develops Durable, Low-Cost Perfume For Third World
Read more from the Onion spoof
http://www.theonion.com/content/news/chanel_develops_durable_low_cost
If you think the idea is outrageous, then you would be surprised to know that one of C K Prahalad's case-studies in his book was Unilever selling face-creams in India. Hey, when they can do face creams, then why not perfumes?
"Smelling positively bewitching should be the right of everyone, not
just a privileged few," said Chanel CEO Maureen Chiquet at the gala
launch for the new scent, Chanel 3rd, in Paris' Centre Georges Pompidou
Monday. "It is our hope and belief that this new fragrance will bring
much-needed panache to the Third World."
Read more from the Onion spoof
http://www.theonion.com/content/news/chanel_develops_durable_low_cost
If you think the idea is outrageous, then you would be surprised to know that one of C K Prahalad's case-studies in his book was Unilever selling face-creams in India. Hey, when they can do face creams, then why not perfumes?
8 comments:
Was this post conceived in your toilet?
Oh, I forgot. That comment should read thus:
Was this post, like most of your other posts, conceived in your toilet?
Hey Kiki,
How did you guess, Wow! You must be really smart?
Hi Santosh,
Couldn't help wondering about what drives consumption in today's world(in both first and third world)? Is it innate need, societal pressure or the marketing wizadry of companies?
Suresh
Hi Suresh
Good Point.Perhaps a culture that doesnt make us feel good about ourselves?
Ani
I asked my sis (a do gooder like yourself) if she'd read 'Fortune at the bottom of the Pyramid' and she spat back. "I know the gist... it's about how to make money from poor folk isn't it? That's just typical of you corporate folk"
I chuckled and went back to selling more Fair and Lovely.
why only perfume and face cream... :( how abt those promised cheap laptops.. latest cell phones..galore at half the price for the malnourished ppl of timbuktu...how could u even imagine living without a laptop :D
Dear everyone,
I was trying to convey sarcasm in the post. Onion ran a spoof (they make fun of all the fads in the society). So, looks like we are all on the same side, except you Kiki!
Santa
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